Walking aids can convert new clients into loyal and returning mobility customers
There are few sectors in the mobility industry as in demand, competitive and richly occupied as the walking aid segment. Fortunately, this means huge potential for dealers and guaranteed business. But to make the most of the opportunities and stay one step ahead of rivals, it is important to know what’s out there, how the market is moving and what’s driving trends.
It is impossible to overlook the importance and size of the walking aid market. Arguably the most expansive sector of the mobility industry, demand for devices in this segment outstrips most other equipment categories. Mobility dealers will be fully aware of the size of the walking aid market and there is a vast range of suppliers offering all kinds of devices including rollators, walkers, frames and sticks, alongside some truly unique and specialist equipment, to help retailers realise the market’s potential.
But with such a deep pool of products to choose from, whittling the equipment down to the aids which are most relevant to your customer base can be a tricky and lengthy process. What’s more, the variation of requirements, abilities and sizes of end-users can make buying in the ‘right’ equipment a headache for distributors.
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